A new book from Dusty Holcomb
You bolted on the tools, and yet nothing moved.
Or perhaps you're personally great at leveraging AI, and your team just isn't keeping up.
Or maybe you can see clearly what has to happen, yet have no idea where the time comes from to get it all done.
Different positions. Same gap.
The gap
Every leader I talk to has found themselves sitting in one of these three chairs. This book is written for all three.
You bought the licenses, ran the pilot, stood up a committee, and asked better questions than anyone else in the room. Two years later, you're looking at a spend you can't defend, and results you can't point to.
This one gets discussed the least and hurts the most. You're good at this. You use it every day, and it has changed how you work. Then you look up, and your organization is exactly where it was. You didn't fall behind. You pulled ahead and nobody came with you, and now the ceiling has your name on it.
You know what has to happen. You've known for a while. What you don't have is any idea where the time comes from, who owns it, or what you stop doing to make room.
Three chairs, one gap. The distance between what you can do and what your company can do.
Something fills that gap, and it isn't strategy, and it isn't the tools. I wrote down what it is before I wrote a word of the book. Read it →
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Every few weeks, I'll share what I'm writing, what I'm learning, and what I'm cutting.
Amplified or Exposed is the line in the sand the whole book is built on. Nineteen hundred words, about eight minutes. Free, ungated, and yours. The good news is that you have what you need to win. And we are going to unpack how together.
Ancient Intelligence, coming spring 2027.